Vida Savings
Owned by Belmont Green Finance, Vida Savings is a brand new savings bank launching in September 2024

Role
Brand and Product Design Lead

Site Structure
Extensive market research allowed us to identify 'Active Savers' as our primary user group. With a target market of 40-60 year olds in mind I was able to map out the site structure effectively. Since Vida Savings was a newly established bank without any established products our site structure and systems needed to be designed with high flexibility and scalability in mind.

UX Prototyping and User Testing
After finalizing the overall structural concept, we created a comprehensive set of high-fidelity wireframes across multiple breakpoints. We considered and designed hundreds of user journeys, interaction patterns, and future scenarios. Using Figma, we built a working prototype with indicative information based on competitor analysis and interim product development. Although the data wasn't final, it was crucial to test our ideas at every stage of the design process. This early round of testing provided invaluable feedback and insights.

Design System Development

We used Atomic Design principles to create beautiful, AA compliant interfaces. Breaking down our design system into fundamental components ensured we could create designs that were both flexible and accessible.

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hello@davith.co.uk
+44 (0)7825393869