The Real Coffee Company – David Williams

The Real Coffee Company
My friend and neighbour David is a partner at The Real Coffee Company, a business that provides wholesale coffee, equipment and expertise to business’ and institutions such as hospitals and universities.

With a limited online presence and having witnessed Dave presenting from various PDF’s in his iPhoto library it was not hard to convince him that he needed a much more professional approach.

With little budget I set to work designing a brand identity with an artisan handmade look and feel to reflect Dave’s very personal and individual approach to business. I wrote copy, created site maps, packaging, designed wireframes through to finished UI and style guide.

The outcome was really positive with 22% increase in sales.