Landsec brand hub
Landsec is a FTSE 100 leading property company, with a portfolio of over £14bn which includes famous shopping centres across the UK at Bluewater and Trinity Leeds. They also own some of our most recognisable landmarks in London, including Piccadilly Lights. 

Land Securities, as they were then, needed to move their brand and their company into a more contemporary space, without losing their heritage. Pollitt and Partners developed a brand identity rooted in the idea ‘everything is experience’. A single unifying philosophy that puts people at the heart of the business and enables everyone to get behind it.

Working closely with the brand team my task was to create a web version using the power of digital to bring the guidelines to life. Videos, gifs, interactions and animations were created to help explain how to use the toolkit correctly. My favourite feature is the typography calculator which enables users to calculate line height for any given type size.

Role
IA / UX / UI Design

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